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Skimm Now, Thank Us Later.

  1. Have you ever felt lost in a conversation? 
  2. Are you frequently the last person to hear about just about everything? 
  3. Do you ever get excluded for wearing sweatpants on Monday?

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If you answered yes to questions 1 and/or 2, like I did, then pay attention, because I have a solution for us. If you answered yes to 3, I can’t really help you.  Get new pants.

TheskimmLogoI introduce you to theSkimm.  TheSkimm is a daily news email that arrives in your inbox before 7AM, Monday-Friday.  It gives you a breakdown of the news with fresh and witty editorial content.

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Skimm Founders: Carly Zakin (left) & Danielle Weisberg (right)

They Skimm the news, you read it!

TheSkimm was started by Carly Zakin and Danielle Weisberg, who realized their friends and fellow millennials were too busy to stay in touch with what’s what in the world.  In July 2012, theSkimm was introduced and with it, a quick, sharp voice was born, one that speaks across party lines, gender lines, and subject lines to educate the digital masses.  I discovered it in that same summer and it’s become a crucial part of my work day routine.  I Skimm each morning on the train while commuting in to Philly.  My favorite part about theSkimm is watching it transform every single day.  I can honestly say, theSkimm just keeps getting better and better.

In today’s technology-driven world, we are flushed with constant streams of information on social media, on the interweb, and on television.  The endless debacle for humans has become deciphering between the essential and nonessential.  Now I can’t help you figure out which update on Facebook is really worth reading, or what pants you need to wear to keep your friends, but I can help you stay updated with current events.  The answer is TheSkimm.  It is the key to starting smart conversations and staying informed about the topics that really matter.  Yes, we all know that George Clooney’s wedding was a groundbreaking moment in history.  But it is equally, if not more important for us to know and understand what is happening with ISIS, with our government, and with the Ebola outbreak.  TheSkimm provides us with the essentials while simultaneously incorporating fun and fresh knowledge.

One of my favorite aspects about theSkimm, besides it’s ability to make me snicker every morning, is it’s dedication to covering both sides of the fence.  They try to speak to both sides – ya know, the Left AND the Right – while still offering the bigger picture for those stuck in the middle.   Today, for example, theSkimm recapped the history of the civil war in Syria by attacking the story from three angles: “What the ‘Told You So’ Side Said,” “What the ‘We Did What Made Sense’ Side Said,” and “What theSKIMM Says.”  They aren’t interested in who is right or wrong; they simply want us to know what the heck is going on.

I also love their endless efforts to add some fun to the morning.  Some of their new segments include:

  • Things to Know (like #X is the universal sign for ‘driving now, I’ll text later’);
  • Fantasy Football Thursday Tips (Ladies and gents, you do want to have Marshawn Lynch starting in your line up);
  • Skimm Reads (This week, you should be reading “Brain on Fire” by Susannah Ca);
  • Skimm the Vote (Yes, it’s almost time for Midterms); and
  • Guest Skimm’ers like Karlie Kloss (Fashion Week), Paul Pierce (NBA), and Zac Posen (CFDA Awards).

So stop what you are doing and Sign up now for theSkimm.  You can thank me later.  Happy Skimm’ing!

skimmonthego